Last edited by Kijinn
Monday, February 3, 2020 | History

3 edition of Marketing and branding found in the catalog.

Marketing and branding

S. Ramesh Kumar

Marketing and branding

the Indian scenario

by S. Ramesh Kumar

  • 147 Want to read
  • 10 Currently reading

Published by Dorling Kindersley (India) in New Delhi .
Written in English

    Subjects:
  • Brand name products -- India -- Marketing.

  • Edition Notes

    Includes bibliographical references (p. [465]-479) and index.

    StatementS. Ramesh Kumar.
    Classifications
    LC ClassificationsHD69.B7 R356 2007
    The Physical Object
    Paginationxiv, 482 p. :
    Number of Pages482
    ID Numbers
    Open LibraryOL16291242M
    ISBN 108131700976
    LC Control Number2006453336
    OCLC/WorldCa77272328

    Scary, maybe, but sci-fi no longer. They are the brand. Sticky Branding: Your brand is who you are.

    This includes your website and social media. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form Marketing and branding book stimulating our emotions and intellect? Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. In this classic, he dives into his simply philosophy: that great marketing starts with great products. As useful as this book is, you can get the gist of it from his original article in Wired.

    If you've been marketing online for any length of time, you've gotten daily pitches about all the ways to get web traffic Good book marketing happens one step at a time. Keep in mind that if you do this, straight out of the gate, it can confuse your new reader. The same is true for a text-book vs. Your brand is who you are. The book is especially helpful for high-level leadership, who should always lead by example if they want their brand to thrive.


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